I hate to be cynical but isn't Google's share in China only equivalent to a pawn sacrifice?
If you consider the brand++; in other markets maybe even a gain.
[0]: http://www.webpronews.com/topnews/2009/08/06/google-baidu-sw...
[1] http://news.yahoo.com/s/ap/20100112/ap_on_hi_te/us_tec_googl...
Google may lose out in other markets as well. Authoritarian governments will become weary of Google even more now.