Why big companies suck and startups should beat them
xobni.com
xobni.com
I think, based on the title, the author was implying that SalesGenie is a "big company" while GoDaddy is a startup. GoDaddy is younger, but it's not much smaller. SalesGenie.com's revenue in '05 was $383 million while GoDaddy's estimated revenue was $200 million.
Sources: http://biz.yahoo.com/e/070315/iusa10-k.html http://www.marketwatch.com/News/Story/Story.aspx?guid=%7BBE70F068-321F-4777-8640-ECAACDBA077D%7D&source=blq%2Fyhoo&dist=yhoo&siteid=yhoo
The funniest thing is if you google "salesgenie superbowl commercial" our blog is the second result.
http://www.google.com/search?source=ig&hl=en&q=salesgenie+superbowl+commercial&btnG=Google+Search
We got a lot of click-throughs from a small town in Iowa which happens to be the home of Salesgenie.
If you guys ever somehow drunkenly decide to blow $2.5M on a commercial, make sure to include gratuitous explosions and an extended car chase sequence. Then, of course, relate it back to email somehow at the end.
First of all, as Sam mentioned, the companies aren't that much different in size. GoDaddy is not a startup, it is now a pretty large company and anyone who has money to throw around on Super Bowl commercials certainly isn't a little guy.
Second, GoDaddy and SalesGenie have nothing to do with each other. GoDaddy sells domain names, SalesGenie deals with businesses needing sales leads. While it is silly that they didn't test in Firefox, their market probably doesn't use Firefox that much. I'm willing to bet that 99% of their customers use IE so it really doesn't matter that much.
Third, the number of people who actually know who Kevin Rose is or can recognize him is very small relatively. So while including him in their commercial might get a lot of webbies talking about it, it won't have any effect on the vast majority of their potential customers.
This article made a lot of apples to oranges comparisons.