This is a terrible practice for consumers, but a huge strategy win for startups(AOL zombie account trick .. hope they forget about wanting to delete or cancel).

I ran into this awful practice with Uber after a hack they know about lets your account be hacked by London drivers who rip you off for rides in London (im in the states). I went to my forgotten Uber account to cancel and found out I have to email support and further I cant remove all payment options from my account either. WTF ... as a consumer any company who follows such a practice needs their ass handed to them.

On the other hand as startup person I can see the slimey merit in following said practices.