The fun revelation is that business dresses itself up as conservative, then pursues its own ends of profit. That's the entire definition of bourgeois. It is worth highlighting as in many ways, the free software movement is a very conservative one, from the point of view of the way code was shared in the beginning of its history: That is, you asked the programmer who wrote the code you were interested in for a copy and usually got it gratis as the money was made in selling the equipment. The change of label to liberal-radical came later when business started to realize that software, itself, was a sell-able product.
The point I'm making is that choosing a side in any two party system is always artificial. Any party affiliation should be viewed as one of convenience. This explains why Bernie Sanders caucuses with the Democratic Party and why both Paul politicians aligned with the GOP.
From my standpoint, the only winning play for the individual is to decide what is important to yourself, acknowledge that it will change over time, and remember not to get caught up in the game being played. Your "side", or party affiliation, in fact, should change as your interests change.
In other words, don't be proud of your party, and don't overly-identify with said party.