I'm not convinced that computerworld is right about this. Generally, world-changing developments take such magazines by surprise.
Yeah, uh. Companies like Socialight (http://socialight.com) have been doing this for years. Admittedly google has a higher chance of succeeding given their already popular maps application, but it isn't world changing...
People have been talking about "augmented reality" for years.
I'm usually a cynic about "a big thing is going to happen soon" puff pieces ... but I'm convinced.
This time it's for real.
Exciting times!
That's pretty neat that Google keeps poking around with different concepts without a "profit source" behind it.
Normal business school analysis would require a internal
rate of return before starting.
The profit source is the user generated content. Free content = $$