> Since you're looking for a quick win, you should put your focus on improving the product pages. Your selling point is the product's quality. You need to emphasize the product features on every page. You currently only have a few sentences on each one. Also, you have a great opportunity to tell a story with sourcing the product from artisans in Italy.

This is absolutely true. I honestly think that we should both try to find an "empathic" connection with our customers AND tell them the story behind each product describing the months of work we spent traveling the country to actually truly get the best, both in terms of raw materials and local hand-made production