I'm blown away! Thank you so much for this!
I do realize that speaking english as a second language is an issue considering our target. We definitely need to find someone to proof-read our texts and landing pages.
I do realize that speaking english as a second language is an issue considering our target. We definitely need to find someone to proof-read our texts and landing pages.
Instead of calling it "niche", you might try describing your business as a boutique. Boutique is the correct word (at least in the U.S.) for signaling that you are a small but upscale business. Most of the time, when someone is describing a business as "niche", they are basically dismissing it as small and irrelevant. There are exceptions, but those exceptions do not appear to apply to your business model.
Here is one of those exceptions and their business history is a good read: kitchen.johnnycupcakes.com/story/
I would describe Johnny Cupcakes as a niche business because of the limited scope of their products. They are very focused on one thing, they do that one thing and they do it well: They mostly produce limited run t-shirts with their unique set of themes. IIRC, it started as just t-shirts. They appear to have expanded their product line to other items, but it still all follows their weird little theme. From what I gather, they are quite successful.
Best of luck.