I think it's interesting that this article is being written in a time when more Digital Health startups are surviving than ever before. It doesn't take being an insider to succeed in healthcare anymore; there's better options for hosting and information is no longer hidden or sold on how to integrate with EHRs and payors.

As someone who has spent the majority of my career working in Digital Health (née Health IT) and helping people get data in and out of EHRs, I think any assertions that we're about to enter a new era of magical integration efforts are usually off base. There's no magic bullet to solve digital health integrations. It takes:

- Defining the value proposition of integrations for your market (Meets regulatory concerns, reduces double documentation, saves time and money)

- Knowing what the playbook for integrations looks like for your industry. What does it mean to be an integrated telehealth vendor? An integrated cancer analytics platform?

- Having a team that know how to operate in the space. EHR and HL7 vets are hard to find, recruit and retain. I think this is particularly true in the Bay Area. Expertise here is crucial.

I know alot about this and this is what our team at Catalyze has focused on solving NOW, not whenever the magic solution arrives. Looking for help on keeping your Digital Health startup alive? Let me know. I’d love to help you out. Email me -> mark <at> catalyze.io