But that's only one piece. You need business relationships to even connect to the EMR in the first place. I think the problem with breaking into this industry is: (1) Huge incumbents with tons of cash who have shown they will spend a lot of money to smear each other, buy out smaller companies, or just implement the new feature in their own system. (2) Excessive government regulation which makes it hard to play in this area legally and makes everyone afraid to work with you.
I had a couple friends pitch me a medical-related startup idea a few years ago and I declined. They didn't last long before some bigger player came and implemented their idea thus stealing their customers.
Also, the article mentions reinventing the wheel of integration libraries. Having open APIs will not magically solve all problems. It mentions Kareo and says they are building out their own EHR. THAT is reinventing the wheel. An EHR is mega-huge. It has tons of modules and for the main vendors takes 18 months to 2 years or so to configure it to the satisfaction of all parties. It sounds like the advocated world is to have lots of small "open platform" companies re-invent the wheel by making a new EHR module-by-module but with different startups inter-operating instead of locking each other out. You realize that all the major vendors today started like that? They were all first one module and gradually added more. Why do you think hospitals tend to buy the integrated software to replace myriads of independent legacy systems? If you can't fully understand that and articulate why your "open platform" would be better then you're going to fail.