They mentioned Pond and Ricochet in that post and I'm a big fan of both but especially Ricochet. It has no setup, no configuration. Just share your address and talk. That's the way it should be. But it's only available on desktops. These days most people connect to the internet only by using their smartphones and if you only support desktop computers (even if you're x-platform) you're missing out on a lot of people already. The perfect solution would be Signal's encryption combined with Telegram's availability, but unfortunately we're not there yet.
I'll keep my eye on this project and I really do hope it takes off but as of right now, it's not that different from any other secure messaging app you can find on the internet that only tech savvy people can use.