This is actually a major problem with the entire TV and radio age. People who seem awkward or fake in front of a camera are actually normal people. It is simply not natural to talk directly to a camera lens as if it is a person, it is not natural to speak in a folksy way to a generic audience that you cannot see. People who seem natural in front of a camera, are actually slick, well-practiced professionals. Thus in the modern era, all politicians and most public figures end up being essentially actors.