It's hard to complain about others reusing a title when the title is a simply a common English word.
Rework : to make changes to (something, such as a piece of writing or music) in order to improve it[1]
Rework : to make changes to (something, such as a piece of writing or music) in order to improve it[1]
I guess it's a textbook example for why trademarks were invented - Google naming this that way with almost identical split to 're' and 'work' is just confusing the shit out of everyone.