Google to mobile industry: 'F*** you very much'
theregister.co.uk
theregister.co.uk
My impression is that Google looked at the existing phones and the way they were being sold (exclusive to specific carriers, and used to lock consumers in, just like all prior phones) and felt that it just wasn't doing the job the way they'd planned. Android had a reason for existing, and it was to break the logjam in the mobile industry so that Google could get on with the business of monetizing the hell out of mobile users. Since the old players decided to use Android to play by the old rules, Google simply reminded them of the way "open" is supposed to work. The play here is not for Google to become a traditional mobile device provider or to become a mobile service provider (though they'll touch on both). The play is to make the mobile web standard enough and good enough and pervasive enough to where Google can work their money-making magic there. Telcos are standing (aggressively) in the way of that, and the device makers remain willing partners in those plans.
What did Google do? They built their own unlocked phone following the open reference platform that they helped create. And now they are trying to sell that phone on the open market.
How is this wrong?
Other than that, I agree nobody has any justification for being pissed off by somebody cutting into "their" business by being more efficient.
The wrong is to mobile device manufacturers and networks, who were presumably led to believe that they would not be competing directly with Google itself. If they knew now what they knew then, they would have been much less likely to utilize Android. They feel misled.
When competing directly with your partners, it can sometimes be challenging to keep them as partners. But this is nothing new for Google.
They still must see some value in Android, or they wouldn't all be tripping over themselves to get the Nexus One.
Google has essentially done the same thing -- gone from being "platform" to being "competitor" -- and phone manufacturers are, unsurprisingly, just as unhappy about it as software developers usually are.
The question I'm getting at, then, is why in the software case we often denounce the OS vendors and go on about "sharecropping" and how terrible it is to get caught in this situation, but here we're joyously celebrating Google for doing what is, basically, the same thing (and remember that as much as you may dislike the company which provides your phone service, they are not the company which designs and manufactures your phone handset, so "they deserved it because I hate Verizon/AT&T/Sprint/etc." is misplaced here).
I'd argue that Google's in the right here, and that we ought to remember it when, as software developers, we complain about some big new competitor moving into our market. The end goal of business is to serve consumers. If some bigger business can serve consumers better, that's the why we have competition in a market economy. Either compete, or get out of the way and find something else to do.
The end goal of business is not to serve customers. It's to create more share holder value. If you can do that best by serving customers then so be it. If you can do it better by dirty tactics then don't think people will think twice about doing so.
Why do we have an economy? It's because ordinary people need goods and services. If we didn't, we could all stop working and stop buying things and live happily ever after. Most of us aren't shareholders in any significant way; if we actually believed that businesses existed to serve shareholders, let's get rid of them!
The reason company officers should act as if they're beholden to shareholder value is because there's no economic check on their resource consumption otherwise. It's easy to satisfy consumers: simply take lots of money from shareholders or the government, and give it to the people (a la AllAdvantage.com and several other dot-coms). But that's not economically efficient: there's no check on the resources consumed, so there's no incentive to be efficient, and you eventually run out of money. The profit motive ensures that businesses consume as little as possible and produce as much as possible, so as long as they act as if their goal is to maximize shareholder value, they maximize efficiency throughout the economy.
But over time, acting in the best interest of shareholders has been confused with the goal of the company is the best interest of shareholders. The former is an instrumental goal; the latter is an inherent one. And the inherent goal of corporations is not to maximize shareholder value, it's to provide useful goods and services as economically as possible. Google gets this; most other companies today do not.
Your theory, like communism, etc., sounds good on paper but I've never seen it work as described.
The problematic part is when you get that causation mixed up and argue that because CEOs are required by law to increase shareholder value, the government should help them, eg. by protecting them from competition. Because customers are best served by robust competition between businesses. Shareholder-value laws, antitrust laws, and intellectual property laws are all tools for this purpose. Just because CEOs should maximize shareholder value doesn't mean that government should pass laws that make it easier for them to maximize shareholder value, particularly if those laws are at the expense of consumers.
(And I realize that points have sorta become twisted around, such that it now seems like I'm arguing against myself up-thread. It's complicated. Basically, government should enforce level playing fields - it should make sure that products compete on their own merits, and not on the basis of their success in other fields. Cross-subsidization, like what Google does on a massive scale, is a tricky area. It's wrong if the company uses it to enter a market, dominate, and then jack up prices. But it's fine if the company uses it to enter a market, dominate, and then keep prices low.)
Theoretically, that levels the playing field. Microsoft often was accused of "cheating" in their product by using private APIs. Theoretically Google shouldn't be able to do this. I'd be interested in whether that's really the case.
I see a turf war between carriers (with Apple thrown in as a spoiler on one side) where the casualties are mostly innocent bystanders (us consumers). Google is sort of acting as a UN peacekeeping force, here. They might do some harm, as well, but their overall intent seems to be to knock some sense into the warring factions and make them stop treating consumers so badly. As with the UN, they are mostly powerless to fix the underlying issues, but they can at least set a good example of how to engage. I fear I might stretch the analogy a bit far if I go into any further depth or start mentioning war crimes, so I'll stop now.
But, I definitely do not see anything wrong with Google partnering closely with a handset maker (HTC) and producing a great phone with fair and open pricing and usable on most networks. I'm not sure what you believe is wrong with that...if there were some sort of contract or agreement in place to prevent Google from doing this, I'm sure the lawsuits would have already been announced. I'm, frankly, happy that Google has opted not to collude with telcos to keep the status quo (the way, say, Apple has done).
Health-care, Insurance, Oil, Headphones, Government, Credit cards, Banking, Financial, Video Games, Cable then maybe mobile.
My mobile plan is one of the lowest monthly bills that I have based on amount of usage. To my knowledge it is one of the least subsidized industries. Are there issues? Sure. Could coverage be better? Sure. Would it be nice to have true consumption $/Mb pricing? Sure. Are they too locked down, Definitely, but the iPhone showed them what unlocking the phones to 3rd party developers can do.
I am not sure what another unlocked phone is going to do. The life-cycle of phones is shorter than the term of a mobile contract. So it really doesn't help me. If the phone allowed me auto-switch between AT&T and Verizon based on the best coverage and I paid Google on a $/Mb. That would be a game changer and push the mobile industry farther.
And specifically screwing you worse than the others you list later? I'm very curious to hear more about this...
Now for the last week, I have been thinking I am going deaf because I need to turn everything to 11 just to hear it. Then I plugged in a different pair, and almost had my ear drums burst form the loudness.
[Note: These are not in-ear headphones]
I can only conclude that you must work in the most hazardous of environments.
I've had pairs of Apple, Sennheiser, Shure, and Sony headphones over the last 10 years (ranging from $10 - $200 in price), and I can only think of maybe one pair that has died (an old pair of iPhone in-ears succumbed to sweat during long-distance running), and they've all seen well over 2 years of use each.
Or you can keep whining and wait until someone else does it like the rest of us.
I disagree. I should not need to mobilize change or act on it to be able to have certain things. Mobilizing change has a cost (time, effort, money etc) and I should not be forced to pay those costs for things an individual in a civilized society ought to be entitled to.
What do you think tax is for? It pays for the military which defends your civilized society, your schools to make sure the next guy you hire isn't an idiot, and your police so that it's less likely you get mugged.
When you pay tax you're actively working to maintain your civilized society, but it's not enough. A government can enforce and execute but at the lowest level it still needs people like you with ideas to operate.
You have the right to bitch about your goverent only after you have exhausted all recourse.
You're only entitled to what you work for, and that includes defending it.
If you were talking about an actual, direct democracy (e.g. Switzerland) then what you say would have some truth to it, but in the US? No.
Health care, Big Pharm and insurance are indifferentiable, as well. It's all one big cash party with price fixing, tax write-offs, and lots of customer-screwing to go around. Government is getting tied up in there as well.
Sucks about your headphones. That's why I never spend more than $60 or so on a pair.
If that was their intention, they failed at it. The Nexus One costs about the same as the iPhone to produce, yet the unlocked version is sold by the the same price that what an unlocked iPhone would be. That means their are getting Apple like obscene margins.
No non-technical user in his sane mind would pay $330 more for an unlocked phone.
What they must do, if it is not obvious enough, is to get Amazon like margins and monetize the rest with a wave of new consumers hungry to look at ads.
You can't buy an unlocked iPhone from Apple in the US. You can buy a contract-free iPhone for $600, which is more than the Nexus One and still locked to AT&T. Yes you may be able to unlock the iPhone yourself, but that gets you in a constant cat-and-mouse game with Apple who considers you a criminal at that point.
No non-technical user in his sane mind would pay $330 more for an unlocked phone.
T-Mobile's plans are $20/month cheaper if you're not paying off a subsidized phone, so you'll more than recoup the cost difference of the unsubsidized N1 over two years.
http://www.isuppli.com/News/Pages/New-iPhone-Carries-173-BOM...
The point: You missed it.
The Nexus One is officially unlocked, and usable on just about any carrier. The carriers are the problem here, and breaking the hold they have over consumers in order to allow competition on price and quality is the goal. The Nexus One isn't magic. It doesn't fix the carriers; but it is one more thing to allow consumers to escape without having to break the EULA, hack their phone, possibly bricking it, etc. Apple is the enemy of this idea, not a friend, and the iPhone is among the best servants the old guard (well, the oldest guard, AT&T, anyway) has in their fight to maintain a stranglehold over consumers communications.
The idea that Googlenet means Google isn't respecting net neutrality is a sham. Other operators could create something like Googlenet for some internal purpose. They just extract rent from the public switching networking their operating.
Sure, Google is very much about making money, it's just it makes money providing value-added-services (search+advertising) rather than extracting rent on anything that travels through it's pipes.
It has the means to be the one who provides these value-add-services and it intends to keep those means. But the way it does this is increasing the quality and quantity of products - a good thing for us.
A story where Google is preventing someone else from providing more would get my attention.
Am I just being paranoid? (Not a rhetorical question)
You have very high expectations of people you don't know, and who wont remain in their current positions forever.
What?
Even here in the USA people are moving towards using their phone as a primary way to connect with services delivered over the internet.
I didn't know that about India! When I was last there, it was all still Internet cafés. (Well, it was 8 years ago, so I guess it's no surprise that a lot has changed—besides which, I get the impression that the current generation is a lot quicker than Americans to pick up on new tech trends as they become available.)
Yes, you are mostly right. More precisely, I think of the Internet as consisting of the data on it rather than the machinery that pushes that data around, and this does explain most of why I didn't expect the wording of your comment. Still:
> Surely a cell phone is one of those interconnected computer networks.
Yes, I agree! However, it seems to me that that would be better expressed as kl4m did (http://news.ycombinator.com/item?id=1047752), possibly with ⊆ in place of ∈.
The thing that is scary about Google is they have unlimited pockets. They can just continue throwing money away until they've taken over every market they care to. And then they can recoup those losses...
20 years from now you'll wonder what you were so afraid of. Google is in its golden age, but it won't last forever.
If you can't know what the actual value of the service is, how can you make decisions about who is cheaper? Is bing cheaper? Maybe, but what about after you consider the vastly decreased exposure? How much does that matter?
I still think the only way to beat google today is to make a better search engine. Tomorrow that wont work either.
The thing is this: the relationship that exists between me and T-mobile is, I pay them money and they provide me with voice and data and BlackBerry services. Now I'm obviously just one individual, but I am fairly representative of a high-value subset of T-mobile's customer base and as a collective, T-mobile's interests are well aligned with our own. They aren't going to screw me because in doing so they'd screw us (e.g. all BB owners) and we'd migrate en-masse to Vodafone.
The relationship that exists between me and Google is that they provide me with free services so long as I and those like me engage in behaviors that are beneficial to their advertisers. It's difficult as an end user to get support from Google because they don't really care; they'd care only if their quality of customer service could affect my purchasing decisions with their advertisers. If people who couldn't get tech support from Google for their phones switched to Bing for search maybe they'd care, but I doubt anyone does that...
By contrast Google sets things up so that you can switch at any time, and they constantly have to keep you happy.
But my point stands. T-mobile is interested in keeping me happy, over the long term. Google is interested in keeping its advertisers happy. Given the choice between you or I and them, it will always choose them. That's why it wants all your data, even if they don't sell it directly, it is to monetize it.
The used car salesman does the same thing. The rubes fall for the shtick nearly every time and the salesman laughs all the way to the bank.
Keep in mind that these are the same folks who markup a service that costs practically nothing to run to rates 4x higher than the cost of transmitting data from the Hubble space telescope.
Remember, Google got where it is by doing what they think is right for users, not by doing what advertisers asked for. That philosophy is pretty deeply embedded in the corporate DNA. Humans being human that is sure to change over time, but I think it will take a long time. And until it does, I wouldn't worry about it much.
(Disclaimer, I started at Google about a week ago. This gives me both insight and a predictable amount of enthusiasm.)
So far I've been very happy with my service, but if a cheaper US nationwide GSM operator came on the scene, you can bet I'm going to switch if T-Mobile doesn't drop their price to match.
It's not clear to me that that's enough. I think that a lot of the current state of the world can be explained by the inability of people—and companies are run by people, and, much as one would hope stupidity would experience destructive interference, it doesn't seem to do so—to pay attention to indirect effects of their actions.
(Maybe Google will avoid this trap—they have so far, emphasising discreet and inoffensive ads over the in-your-face ones that advertisers seem to prefer—but I wouldn't bet on it forever.)
But I'm torn, because google also has an incentive to make content available for free, which also makes it available anonymously.
Also, it's not Google's fault that the other Android devices suck ass.
He's siding with all the other players to be a troll but we side with Google not because we love them but because we don't want the carriers to be anything more than ISPs. They are simply too stupid to manage it, look at SMS data transfer still costing four times more than data transfer to the Hubble telescope. Whereas you have Google pushing open jabber chat protocols and then building Wave on top of them. Who do you trust, a bunch of dying lock-in mongers with a track record of squeezing everything they can out of you and the troll-jester Orlowski or Google which has a decent track record open sourcing most of their stuff and adding value?
As someone who has suffered iPhone lock-in and incredibly poor customer service (3G on my 3G iphone has never worked from day one and the carrier and Apple refused to do anything about it - even suggesting I "turn off 3G to abate the problem" WTF) I can't wait for unlocked no-contract Linux phones to become the norm and just wipe them all out. And I don't think Google cares about "the mobile industry" either, they can burn bridges there because that industry doesn't work as a block (there is no honour among thieves) and they can always find one to make the hardware for them.
Amen! For now, I trust Google because they've positioned themselves in such a way that they benefit from doing the right thing. The balance of incentives favours openness, because Google is in the best position to exploit open platforms to deliver their services. The rest of us benefit more or less incidentally.
In his typical M.O., he takes an initially rational argument (Google is competing with mobile operators it was previously partnering with, which is going to accelerate their transformation into dumb pipes) and then extrapolates to ridiculous conclusions (Google is secretly attempting to build its own private Internet and become the only ISP in the world).
Google is definitely a threat to mobile operators, but then the writing has been on the wall for their business model for a long time -- a disruptively cheap VoIP operator with a data-only handset is going to be the end of the archaic concept of "voice minutes" and thus their profits. It might be Google, or it might not, but it's going to be somebody.
What Google actually offered with the N1 is not very revolutionary. Selling unlocked phones online isn't new. Nor is having phones that run on your choice of US carriers (hello, Blackberry).
Really, the only innovation here is at T-Mobile, which has calling plans that are a little bit cheaper each month if you bring your own phone instead of having them subsidize one.
Really, I’m having trouble seeing what the complaint is behind all the bombast. The author doesn’t claim that Google is selling the phones at a loss or doing anything else that would raise an antitrust issue. Carriers can offer the Nexus alongside other manufacturers’ Android phones and, for that matter, the ten thousand other cellphone models that clog the market. Most consumers will choose among those models based on prices and features, not brand name. (Microsoft sells keyboards and mice under its own brand name, but they’ve hardly put the other keyboard and mouse manufacturers out of business.)
So where’s the problem? That competition might reduce the profit margins of cellphone manufacturers? From my side of the salesman’s counter, that’s anything but a problem.
I still send and receive the occasional text but I don't care enough to pay for the package. It helps that I have a 5GB smartphone data plan.
Telcos benefit by not having the overhead of advertising and supporting phones. They make their money selling services not phones (hence the heavy subsidies.)
Manufacturers benefit by the popularity of the Android platform. It's easy to get people to switch to your hardware if they already know how the OS works and can use all their existing apps.
If Google does the same thing as you do it doesn't mean it doesn't love you anymore. It still will cooperate with you and it still will pay you. It just wants to try out some things but they don't want to force you to try it for them.
And obviously caught in the middle is OEMs who attempted to do Mobile Telecoms bidding..
The other obvious target is China Mobile to derail their Ophone initiative