Twisted way to earn money by broadcasting video games. should I trigger?

(Just in case: English isn't my native language).

Some months ago I created for fun this landing page http://www.megaxing.tv/, and surprisingly it is doing very good on traffic, leads and conversions.

I'm now at that point thinking about prototyping an MVP.

My biggest concern is how do businesses like this get people to start using their services if users are required on both sides for it to work? In one side are the streamers and in the other are viewers. To the more viewers then more ads impressions, then more revenue and money to share with streamers.

any good advice?

Thanks for ur time.