1. 1 out of 78 jobs created in the U.S. last year were solar jobs[1].
2. There are more solar employees in California than utility employees[2].
3. Soft costs (non-hardware) are 64% of the installed cost of solar[3].
4. Solar is expected to reach a load defection point (i.e. cheaper to leave the grid) in most places in the next 10-15 years[4].
Like OP's article states, this industry's hardware has gotten so good, the software in the industry hasn't kept up. So much so, in fact, that an entire startup accelerator program in the bay area, Powerhouse[5], has been created to try and attract tech entrepreneurs into the solar industry to make the next generation of solar software. My startup recently went through the program, and being a part of this industry is one of the most empowering and rewarding things I've ever done. It's one of those extremely rare instances where you can have a solid business model and a positive impact on the world.
And we need all the help it can get. Solar expected to grow 100-200x over the next 25 years[6], but it won't happen if smart people don't join in. If you're a tech entrepreneur, and want to do something that matters, please please please consider doing a startup in solar.
[1]: http://energy.gov/eere/articles/1-78-new-jobs-america-solar-...
[2]: http://www.calseia.org/index.php?option=com_content&view=art...
[3]: http://energy.gov/eere/sunshot/reducing-non-hardware-costs
[4]: http://blog.rmi.org/blog_2015_04_07_report_release_the_econo...
[5]: https://powerhouse.solar/
[6]: http://www.bloomberg.com/news/articles/2015-06-23/the-way-hu...