This shouldn't be downvoted. It's far from unreasonable to attribute these moves to following the "hack/hustle" ethos we hear all the time in Startupland. "Passion" + "exploring" + "small team" + "moving quickly" + "bootstrapping" + "quickly test". It's all there, folks.
Since when is content theft "hacking"?
I think he was being sarcastic.
I probably should've made that clearer.
...and hoping they cover their tracks after they get traction.