Salesforce is a company that survives on non-technical business folk. It's schemy and underhanded. They even awarded their own contest to their own employee who submitted a pre-built app. Because they got so much flak and bad publicity, they bent the knee and gave the 2nd place team the prize as well. [1]
I worked for a startup once that wanted a "managed" solution for everything because they were trying to hire as few people as possible, pay as little as possible yet have their fears quenched. Salesforce feeds off this ignorance of bizdev nubs and then uses their church of marketing to get people to preach their locked api-space. You could say the same for AWS but at least AWS does not try to take tech and make it seem more managed for bizdev idiots. Salesforce thrives on that. They thrive on it and try to get people to specialize in their offerings, it's almost like converting people to Microsoft devs who only do .NET and Visual Studio, MS SQL, etc.. but 10x worse because Salesforce sucks.
[1] http://valleywag.gawker.com/salesforce-gives-2nd-place-team-...