My knowledge may be limited, but some of the things they do is beyond me.

- they came up with 3 different chargers so far, and may come with more types opposite to industry standard.

- phones goes from 16gb to 64gb, no 32gb

- Their mac charger top pin gets broke in year, and it cost $80+. And they have different chargers for macs in last 3 years (Air and pro). It would be fine in PC world to get away with this kind of things as there are different manufacturers. Here apple is the only one who designs and creates it.