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That is correct. The hard part of the logistics industry is getting the integration between warehouse, trucking and operations correct. I worked as a programmer in this space and most of the time and money in this space is not going towards apps and websites (most logistics companies have that or have easy ability to get those things up and running) but integration between interested parties.

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Something something EDI something something kill me.

I too worked in that space. Super not fun. You're absolutely right that there is tons of money to be made by interconnecting interested parties with incompatible systems. It is a massive industry but yet still there is room for new competition.

I agree with you and above, nobody is going to replace their warehouse system's automatically generated requests with this Uber clone, they want deep integration and this doesn't get them closer to that.

Companies are already competing with this but not by copying Uber but by acting as a data intermediary making it easy to connect logistics companies with their end users. Data compatibility is the "hard problem" not connecting two companies together.

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