Regarding the business-level support, I think it's fair enough for the store to deliver a baseline level of support to consumers for free and a paid-for service for people who need priority and/or loaner machines to cover the repair period. I personally don't think that yelling at managers should result in priority over other people in the queue.
I think the main issue here is that because Apple integrate their batteries like they do, it's not possible to perform what was once a simple repair yourself. I'm personally okay with that, because the outstanding battery life on my MacBook Pro is a boon almost every single day.