Ask HN: Which pricing would you recommend? One-time payment or subscription? | Hacker News Reader

Ask HN: Which pricing would you recommend? One-time payment or subscription?

2 pointsTo_soo2 comments

Hi there! We are not sure about pricing model for our startup https://www.kickresume.com. Problem is, that Kickresume is a simple resume builder and people usually use it once maybe twice. We implemented one-time payment but our users don't understand which package to buy. At the other hand, 90% of our competitors are using a subscription model. It's also much more simple to explain subscription to users. (basically we will be selling two packages - free or premium). Any other ideas?

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I vote for 1 time per usage based on the following variables / experience.

Reason 1: Theres roughly 2 different reasons your looking for a job - a: your unemployed or or b: your looking for something new / different / better paying

If your unemployed, money might be tight - no one unemployed wants to take on another subscription

Reason 2: This is a specific use case type system. Unless your a business / recruiter / blogger - when do you use LinkedIN? When you need a job. When do you stop using LinkedIN? When you found a job (generally speaking - not including their whole "were a news outlet, but not") - same for a resume builder. We may update our resumes when we have stuff to add to it, but for the most part, I think most people keep their resume somewhere safe and forget about it until that time comes again

Reason 3: People sometimes stay at jobs a long time. I had a job that I was at for almost 8 years (and I'm 35) - I may have used a service like this before I got hired to help build my resume, but would have forgotten about it shortly after - and sure as hell not 8 years later.

I think your prices seem simple enough. $2 for a template or $9 for ten.

Personally, I'd split off the "Resume Checker" into a separate $20 item.

One thing I noticed - most of your templates include a photo. That's really unusual in my country (UK). Fields like DOB should not be included in order to comply with age discrimination legislation.

That said - I do like the look of some of the templates.

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