You say media companies should figure out the right business model but you yourself seem to be stuck thinking inside the old business model box. In the short term it is true all the new media sites seem to be crushing it with all the eyeballs they have since the dominant revenue model for our age is advertising, but things always change. Even this online ad model was laughed at a decade ago. And it is increasingly becoming less lucrative as more and more people can publish stuff online. The only way to ensure you survive is to make sure you create a unique value. And page view is not one of them.