But that really isn't even close to to being a good comparison when discussing overall effect of risk factors: talking about the effect of smoking while only counting damage to the bottom end of the digestive system is like talking about the effect of drink driving while only counting uni-cyclists.
So the reporting is massively misleading, the inference that the risks caused by smoking and those caused by eating processed meats are even of the same order of magnitude is simply wrong. I shall have to read the actual report to get any real meaning from it.