To those replying that people don't know what GWs are - it's pretty sad, really. One would hope that in the XXI century, especially in a technological civilization of the west, every self-respecting human would know what a watt is. As it is now, even journalists don't expect anything from their audience anymore.
If you look at the economics of journalism, it's understandable why they write this way (the economics view explains most of the ways modern journalism is crap), but it's disheartening that nobody minds writing about "calories" (which should be kcal), or "horsepower", but watts need a "X homes" explanation.