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> Here's a simple trick for getting more people to read what you write: write in spoken language.

Speaking of doing what you preach: stop adding manual <br> in your articles, it makes them unreadable on mobile and wide monitors and it basically displays a total ignorance of how the web is supposed to work (let readers control how your articles appear to them).

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He's only using <br> for paragraph breaks. The thing that makes the article look strange on mobile/wide monitors is probably the part where it's inside a fixed-width table cell.

"How the web is supposed to work" changes every five seconds. <br> is one of the oldest tags in HTML. Maybe it's wrong this year. I remember the year when Tables were wrong, too.

The point remains that you should let the browser reflow the text based on the width of the browser.

<br> makes this impossible.

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