Pandora Shares Plummet as Competition Grows
nytimes.com
nytimes.com
With Pandora I hit thumbs up if I like it, thumbs down if I don't. Simple.
Now that I have Spotify premium, I see no reason to use Pandora again. Spotify has radio if I want to use it or I can just turn on any song or album I want. That's a big plus in my opinion.
I think the bottom line is that Pandora needed to evolve, but they've stubbornly stayed the same, just like their stations.
It's such a stupid reason for businesses like this to fail because of conservative licensing strategies for music.
In Pandora, your only option is to start a station by seeding it and that is saved as a permanent artifact. The perception is that you've created something, but your only way to mold it is to rate songs. I tried for a long time to create a station for "Female Vocals J-Pop" but could never get it to stop playing male vocals.
On Spotify, things are presented as a playlist. They have a set number of songs and the idea is that they were curated by someone -- Spotify or another user. When you seed something from an artist or song, it creates a playlist with a limited set of songs. That playlist barely stays accessible through the UI unless you choose to save it, and then you have access to curate it.
I've been a very loyal paying Pandora customer for a long time, but now that it's up to $5/mo, I'm seriously wondering whether paying just $5/mo more for Spotify would be worth it.