I find the idea of providing mental health to people as a startup somewhere between horrifying and intriguing.

They are essentially offering to provide a doctor-patient relationship with "coaches" to make it so that "in just 12 weeks, you can lead the life you deserve".

I suspect no serious practitioner would be willing to state it quite that boldly.

Their copy reads like homeopathic/vitamins/magic/juju gobblygook filled with cherry-picked facts, figures, and good intentions.

On the plus side, the site has clear pricing information!