A draft of an early Newton flyer said "It recognizes your handwriting". I insisted that the phrase be removed, and the copy writers promised to take it out. The printed flyers did not arrive at the CES show until minutes before we started the presentation. There, on page 1, it said, "It recognizes your handwriting". The PR team must have thought that I would forgive this transgression after I saw what wonderful press coverage we received from such a bold statement. But what they had unknowingly done was to hammer a large nail into the Newton coffin by setting expectations we knew we could not meet.