I strongly disagree with this statement. The internet has made bullying far easier to avoid; you just don't participate in the first place. That option doesn't exist when you're in a school and have no choice but to see these people every day.
Perhaps it was growing up with what we had in the late 90's and early 2000's that made this seem trite, because at that time the only way we (at least my friends) seemed to communicate online was via insult. I never felt the urge to participate in identity exposing social media, and perhaps that was a lesson learned from the early years of my experiences online. The kids I know of now coming up through high school and college have advertised nearly every intimate detail of their lives for all to read on the tubes.
I was bullied a bit in high school, but it never really affected me negatively. If anything it made me never want to replicate the aggressor's behavior.
I google my name from time to time to see what is out there, but all I ever find are video game tutorials from my Diablo II days and my LinkedIn profile.