I would argue that Honda started the category with the CR-V. Front-wheel drive, unibody construction, emphasis on utility for a typical family, yet has the high driving position of a SUV. They have sold millions of them.
Also, while the author mentions aerodynamics, the one thing that is driving cars to uniformity these days is legislation. Both the European pedestrian safety standard, and the soon-to-be-draconian US CAFE fuel-economy requirements.