A Robot Finds Its Way Using Artificial “GPS” Brain Cells

I'm curious as to how this is different from existing path finding strategies such as (ironically) A-Star.

Naming your company after a pathfinding algorithm that has been around since the 60s, and then claiming that you are doing pathfinding in a completely different and novel way, smacks of a funding grab to me.

Show me the code.

Url changed from http://www.engadget.com/2015/10/21/simulated-brain-cells-rob..., which points to this.