I think you've nailed it precisely. What is irksome (scary?) isn't the sudden upsurge in interest in data analysis (great! lets for science!), but the complete lack of acknowledgement of the importance of statistical theory and knowledge. As the paper mentions, almost all of the new "Data Science" academic programs being created have very little communication with, let alone integration with, real statisticians. Garbage in-garbage out, no matter how much data or how fancy a program.