Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.
A nicer Soviet-era grocery store:
https://www.youtube.com/watch?v=jWTGsUyv8IE
The stories are overly plentiful of people that were held in low-choice captivity in the former USSR, breaking down in tears upon seeing western grocery stores. I know several people who lived under Communism in Romania, their experience was identical. I'd suspect that very few people arguing against choice, have ever lived in a situation where they were actually deprived of it. They're essentially spoiled brats.
Choice is good as long as people don't feel like they need to optimize, but instead feel they can settle for good enough.