Yahoo CEO Mayer Is Delusional and Must Go
realmoney.thestreet.com
realmoney.thestreet.com
From the few company announcements I listen to, it seems common for the CEO of the company to be emphasize the good, and de-emphasize (or omit) the bad. Anything less than great confidence is perceived as weakness, and the last thing a CEO wants to do is imply to shareholders that they don't know what they're doing.
Of course, I don't believe her words excuses her poor performance. Rather, it's important to recognize that her words are rhetoric: not necessarily things she believes but things she must say in light of the various pressures acting on Yahoo.
She began to read.
"Bobbie had a nickel all his very own. Should he buy some candy or an ice cream cone?"
Mayer held the book up, to show the employees the illustrations.
"Should he buy a bubble pipe? Or a boat of wood?"
Another illustration.
"Maybe, though, a little truck would be the best of all!"
Employees in URLs exchanged looks. At their desks, employees in remote offices grew confused.
What was Mayer doing?
Source: http://www.businessinsider.com/marissa-mayer-yahoo- nicholas-carlson-book-excerpt-2014-12To me she seemed like a generic, conservative CEO that gets hired to pull the waggon out of the mud.
She made Yahoo a boring place to work and kicked out a bunch of people.
Same happens at many companies, if they don't work as the shareholders expect and they don't want to try new things because of the risk involved.
But then again, the author does not consider yahoo one of the most visited webpages online. or at least he seems to think it's a joke when Marisa says that yahoo is a top destination for millions of people.