> In this instance Amazon went back into the mud to correct a perceived wrong with logic and clarity.
I find it interesting that we now view "logic and clarity" as a bad thing, while changing the subject and appeals to emotion are good things.
Now that I understand not only the value of vegetables, but how to prepare them in a way that makes them appetizing and appealing, I make sure to include them as often as possible.
This isn't a new phenomenon. PR as an industry was literally founded on the belief that humans are irrational and easily manipulated beings.
So, in this case, people's emotions turned them against Amazon (bad workplace environment!), followed up by "availability bias" which re-enforces their initial emotional response by only thinking of (the recent) facts that support their negative thoughts.
Amazon trying to use logic to combat emotion is always a recipe for failure.