Techcrunch clearly very worried about this. Josh Constine just uploaded a fairly hysterical rant about it here: http://techcrunch.com/2015/10/20/smoothing-publishers-out-of...
The publishing economy has been broken for a long time, promoting quickly-produced, attention-grabbing content. I actually wonder if big platforms like Facebook and Twitter can play a role in fixing that, perhaps via some sort of micro-tipping system where consumers pay directly for content. There are startups already trying to do this by creating plug-ins for publishers ('tip' buttons) but I expect it would be easier to drive adoption for something like that when you're Facebook or Twitter. Personally, I'm excited to see where this goes.