Dude, at least pretend to comment on the content and as a side note, comment on the form. How would you feel if someone commented that way on a matter you wrote about concerning an issue you consider important?
Have you never come across a site that looked so shitty, that you just left, thinking there could be nothing valuable there? This site is like that. And having to click through the popup, after first scanning it for the extremely non-obvious link, well that just makes the site sleazy. These things lend credibility or take it away.
The way in which you communicate your important issue is probably equally important.
I'd appreciate the feedback and I'd try and make it more comfortable to read.
Good, but giving feedback in an unrelated forum that the author probably doesn't read is not useful. The page has a "Leave A Comment" box. Give feedback there.