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How are you going to identify those celebrities in the first place and how are you going to get them to play your game in a way that you are going to be allowed to 'associate' your name with theirs without paying up ?

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Twitter tells you about verified celebrities. They could submit their device UUID via twitter DM.

It would be fun for celebrities to compare their scores with other celebrities.

They could, but why should they? In other words, what's in it for them? 'fun' doesn't go very far in that world, $ does.

I would imagine like most celebrity driven business models like twitter, $.

But what also goes far for them is exposure. You know: fame, money, sex. Money is not their only driving motivator.

I thought you weren't a real celebrity without both fame and money anyway.

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