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It may seem small and insignificant to us, but how much do you think advertisers would pay to see the link that I just pasted into an iMessage, or the contents of the email I just copied?

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They would pay significantly less than the billions of dollars Facebook stands to lose if they were found out to do this.

How could this cost them billions? They do lots of things that are pretty gross. Does this cross some sort of line they haven't crossed before?

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