Even with the subtitle, the comment still holds true. The article makes the bird out to be very rare so that we'll be upset about it when it's killed. And then much later in the article the writer reveals that it's not actually certain how rare this bird is. In fact, apparently it's seen all the time by the locals. So now that we emotionally invested in this bird on false pretenses, we are now supposed to decide whether or not we care that it was murdered.