Ok, you can be the person that pays for my lawyer then.
Seriously, though: I've organized several dozen publicly-advertised movie screenings of movies (new release or not) and have had to pay anywhere from $50-500 for the rights to do so.
When you pay for such a thing (through Swank [1], for example) you get a box with a DVD and a piece of paper with a mailing slip and a license for showing the movie publicly on a certain date. The DVD has a different silk screen printed on it than a retail DVD and was sometimes even a different color (purple or yellow plastic instead of clear).