[cletus]"We's all had this here idea to create a series of tubes, and shazzam!...Now you gots tha internet."[/cletus]
http://en.wikipedia.org/wiki/We
I guess you need to decide whether such fibbing is acceptable in a web service.
BTW, more serious forms of deception can be found in the ESP game:
http://www.cs.cmu.edu/~biglou/ESP.pdf#page=3
See the sections on "pre-recorded game play" and "cheating".
When I'm referring to a decision that I made as far as the direction of the site, i use I. (taking ownership and standing behind your beliefs)
it's a good question, though. I don't think there's a right answer, it's a question of what impression would you like to create.
The same should be said for 2 or 3 person teams. Try to get in the habit of thinking about the company as an entity bigger than yourself.
"They hit us wi' a stane." == "They hit me with a stone."
I'm sure you have some scottish heritage somewhere in the family tree, right? ;)
-Zaid
I initially worked on my webservice alone, and decided to adopt "I" on every possible location. I managed to build a dedicated community around the website, and later on decided to use "we" to denote the community as well as myself. Now, when I say "we thank you for participating", I mean "me and the community...".
Of course, if you've more than one founder (like I do now), you should use "we". Be consistent with the terminology in order to avoid confusing the end-user.