The FAA requires ADS-B trasponders to have high accuracy GPS, and that pushes the cost to over $2,000 per device. It would be logical for the FAA to relax the GPS requirement slightly, so a cheap GPS module is sufficient to alert nearby aircraft of RPV activity over a certain altitude (eg. 200ft AGL) These RPV-grade ADS-B transponders could use a limited signal output, to avoid nuisance pop-ups from longer distances. The transponder Mode-S ID uniquely identifies the RPV.
It would be possible for a transponder to use an alternate channel frequency, similar to how many General Aviation aircraft use 978Mhz ADS-B. Even with an alternate RPV channel, the RPV operators would still be alerted to regular aircraft operations.