When seen as a [1 3 3 1] (the 4th row of Pascal's Triangle) kernel, it is more easily revealed as a discrete Gaussian kernel, which is for example used in scale-space representations in image processing.
1. It has no negative coefficients (hence the output will always be a valid color value.)
2. It is circular symmetric, yet separable (X and Y may be filtered independently) -- a property which simplifies the implementation considerably.