>What does that mean? They sign up for our service and expect to get e-mails from us, which they don't receive. We have the same "idea", but the third-party is interfering with that "idea".
That's not quite how it works from the end-user's perspective.
Say I buy a product or service from you. Of course, you send me billing emails, etc. and that's fine.
The problem is that companies take this further and start thinking they have the "right" to send all sorts of garbage to that customer.
Now, they of course let the customer opt out... if the customer is willing to spend ten minutes digging through their interface. But most don't.
I know you love those newsletters; they make you money. But don't kid yourself that your customers do. Many are going to click 'report spam' if you send too many. Even if it's not spam by the definition that marketers use, it's still very clearly unwanted email, and marking it as spam is so much easier than going through the unique-to-you opt-out procedure. And if your list is like most, some of the members signed up years ago (or bought something from you years ago) and long ago forgot doing so, so of course they are going to mark it as spam.
If you want to send email to your customers, you need to understand this.
Note, I'm not saying that you can't send that email; you can. I send email to my customers, and some of it borders on being "newsletters" - I'm just saying that you need to be aware of the cost- that cost is that it will annoy some of your users. Getting your email marked as spam is only one part of that cost.
>Even if recipients did know about the third party, do you know the switching costs of e-mail? And, you're suggesting that we should wait until all of our affected members get fed up and change providers (hoping that provider doesn't use the same service, etc.)? All of this, when the problem is obviously being caused by the third-party's error, yet they have no responsibility?
My point is that third party has no responsibility to you. They have a responsibility to their customers, but none to you.