They're really doubling down on the whole "the way to be a man is to act like a stereotype of an effete new york times reporter" shtick.
http://www.nytimes.com/2015/10/02/fashion/mens-style/27-ways...
http://www.nytimes.com/2015/10/02/fashion/mens-style/27-ways...
He also knows which women's shoe brands run small and large? How often is he buying his wife shoes?
/s, in case anyone was curious.
The 'modern man' feels self reliance is antiquated and passé.
It reminds me of this: https://www.youtube.com/watch?v=iHoMDO9SGrw
A list of contradicting expectations of ridiculous perfection that men are supposed to be.