"Electricity is briefly defined as the flow of electric charge, but there’s so much behind that simple statement"
Electricity is the force not the flow. The flow is the current. The term, "Electricity" in every college course I had on it in getting my degrees is always the EMF (Electromotive Force).
Sorry to nit pick but I just have a real problem when articles are written from sense of authority (An electronics company) and don't get the details correct. It can kick off a cycle of incorrect learning and confusion if you're relatively new and getting into electronics.