Its name is not based on the name of a music festival, so that at least helps it stand out in the market. Or maybe it should have gone with the flow and called itself critipalooza?

The main idea is to make it as simple as possible. So no surveys (at least at this point) etc. As a visitor, just type in a comment, maybe highlight a part of the website and submit it. As the webmaster, you see feedbacks received from users.