> Do you really think VCs would invest $400 million &
> Walgreens & Cleveland Clinic would do deals with this
> company, that put people's health at risk & create
> massive liability, without diligence
One way to help yourself swallow a bad decision is to look at all the other people also making it, and convince yourself that if they're doing it, it must be all right.
Large-scale investors gravitate towards big risk/big reward ventures which require significant capital because it's saves having to make a zillion angel-scale deals. Plus, it seems sexier with extra-awesome brownie points to go after something which may be r/evolutionary.
PS: Color was a snausage clusterfuck of dbag, hubris behaviors that ruined the team (and the venture). Hopefully, that elicited a corrective learning experience.