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I heard it too, and also found it interesting. For the curious, its Planet Money[0], Episode #655: Pay Patients, Save Money

[0] http://www.npr.org/podcasts/510289/planet-money

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and the name of the company in the episode is Smart Shopper, and a quick google search appears to the website to be https://www.vitalssmartshopper.com. Unfortunately their list of U.S. states doesn't include where I live.

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